AI Agents for Marketing Leaders

About the Session

Raghav Aggarwal led the session with a focus on practical Agentic AI use cases for marketing leaders. The discussion covered how AI agents can sit inside real marketing workflows, support campaign planning, content operations, customer engagement, insight generation, personalization, and execution across teams. The session was designed to be interactive, with participants mapping where AI agents could fit into their own campaigns, teams, and operating models. The emphasis was on practical deployment, not just AI awareness.

AI Agents for Marketing Leaders was a hands-on enterprise AI session conducted for Tata Sons and Tata Group marketing leaders. The session brought together CMOs and senior marketing leaders to explore how AI is changing marketing work, team structures, campaign execution, and enterprise operating models. Rather than staying at the level of AI tools and prompts, the session focused on how organizations can move from experimentation to production by redesigning workflows around intelligent systems.